In the past year, politics may have been the most exciting arena in U.S. culture. Advertising and tech played a huge role in the outcome, and at Tremor Video, we worked with several candidates and advocacy groups to build and deliver custom creative to increase engagement among voters.
Two of these ads are now being recognized for their innovation and have been named 2017 Reed Awards finalists for “Best use of Programmatic Advertising” and “Best Web Video for Presidential Campaign.” The Reed Awards & Conference, being held this year on February 16th and 17th, honors all outstanding political campaign management and activation.
We’re very excited to be recognized as a leader in the programmatic video and creative. For our ad “NextGen Climate Millennial Motivation with Aziz” we worked closely with Bully Pulpit Interactive, and NextGen Climate to develop an interactive video campaign specifically targeted to Millennials. This was a collaboration between a PAC, advocacy group, and technology company, which married programmatic video, interactive creative featuring polling locators, and highly relevant messaging to effectively and efficiently get out the vote. Historically only one tactic has been leveraged in an online political campaign, but this effort symbolized science and art coming together to create an overwhelmingly effective ad campaign.
Post-election, advertisers can draw on the success of ad campaigns like these to optimize for consumer interaction and engagement. When compelling interactive creative is integrated with our precise programmatic technology, brand performance benefits. In the case of this particular ad, the Engagement Rate was more than 6x the Tremor Video benchmark. With a 96% Completion Rate, this unit successfully delivered a strong message to a significant portion of our target audience.
After a decade of working with the world’s leading brands, advertisers, and publishers, Tremor Video understands how to engage consumers—or in this case voters—and motivate them into action.