Adds 70 Brand-Safe Publishers in Q1 Including Notables AMC Networks, Billboard, Gameloft, Uproxx Media Group
NEW YORK--(BUSINESS WIRE)--Tremor Video (NYSE:TRMR), a provider of software for video ad effectiveness, today announced that 70 premium publishers selected Tremor Video’s supply side platform (SSP) in Q1. This expansion builds on the momentum and continued focus on quality and growth of its SSP, as reported in Tremor Video’s Q4 2016 earnings in February 2017.
The breadth of inventory spans digital publishing conglomerates (AMC Networks, Billboard, Uproxx Media Group, Salon Media Group), gaming (Gameloft), international publishers (Give Me Sport UK), and new categories such as 360/virtual reality (Immersv) and streaming (XUMO).
“The universe of premium publishers is finite, and we are proud that so many of them have chosen to utilize our platform, which is a clear sign that premium publishers trust us to help them navigate the programmatic video ecosystem,” said Adam Lichstein, president, Seller Platform, Tremor Video. “We live in a time where brand safety remains a concern for marketers. Our strategy is focused on maintaining relationships with commercial content publishers who share our commitment to delivering value and ease of mind for our demand partners.”
Tremor Video’s Supply Side Platform boasts expansive, real-time analytics capabilities (to the nanosecond) and offers a flexible open architecture platform. As a pure-play video company that partners with brands that professionally-produce content, Tremor Video is continuously advancing its technology and partnerships to stay at the forefront of new innovations impacting the advertising industry.
“With so much of our users connecting in-app, we needed a partner who understands mobile and could easily monetize our inventory effectively,” said CRO of The Meet Group, Bill Alena. “Tremor Video’s SSP tech stack offers customized real-time reporting and delivers the speed, control, and flexibility we needed.”
“In addition to well-known media brands, Tremor Video’s inventory expands into categories that have tremendous potential and opportunity,” said Laura Buchman, Vice President Sales, Seller Platform, Tremor Video. “Vertical markets such as gaming and VR are developing spaces where the possibilities for video advertising are vast. As the leading video platform technology for 10 years, we look forward to the next frontier of video ad offerings and providing the best-in-class service to our clients.”
About Tremor Video Tremor Video (NYSE:TRMR) is the leading provider of monetization platforms for video advertising. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.