Tremor Video, Inc. (NYSE: TRMR), a leading provider of software for video ad effectiveness, today announced it has expanded its exclusive partnership with Alphonso, a leader in TV data, to include all advertising verticals. Now all of Tremor Video’s buyer platform clients will have access to Alphonso’s real-time TV viewership data for 1:1 retargeting across all screens.
Alphonso’s content recognition (ACR) technology retargets audiences exposed to a TV show or TV ad across mobile, tablet or desktop in real time. For example, if a consumer is watching a primetime TV show on the living room TV, the network airing said TV show can deliver a simultaneous video ad to the consumer’s smartphone promoting a future airing of the same show. Since establishing an exclusive entertainment-category partnership with Tremor Video in July 2016, the two companies have been innovating to develop new ways to utilize this technology, including using in-theater viewership data for real-time retargeting to moviegoers’ mobile devices. Now, Tremor Video clients across auto, consumer packaged goods, travel, quick-service restaurants, retail, telecommunications, and finance can use this same ACR technology to tap into TV viewership data and fine-tune their reach and manage frequency.
“We’re thrilled to extend our partnership, offering a first-to-market opportunity across all categories. Our goal is to help marketers utilize TV and in-theater viewership data in the most impactful way possible,” said Lauren Wiener, President of Buyer Platforms at Tremor Video. “By tapping into these precise consumer insights, this partnership allows marketers to ‘own the living room’ by extending their reach into high-performing, viewable, and fraud-free inventory on over 40 million devices in 30 million households.”
“We are excited to partner with Tremor Video which allows Alphonso to scale the deterministic TV viewership targeting on one-on-one basis at significantly larger scale across brands and agencies,” said Ashish Chordia, Founder and CEO of Alphonso. “Tremor Video will now be able to offer brands the ability to extend their TV campaigns to digital and measure engagement, attribution and effectiveness of their sync and retargeting campaigns across all platforms leveraging the largest TV audience and real-time TV Insights product.”
About Tremor Video
Tremor Video (NYSE: TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
Alphonso is the largest TV data company. Alphonso, through its partnerships with various Smart TV OEMs and chipsets, mobile apps, OTT apps, gaming and living room devices, understands what TV and OTT content people are consuming in real-time and leverages this data for targeting, insights and closed loop attribution.