We are excited to release a proprietary study in conjunction with Hulu exploring Gen Z's ad receptivity on Connected TV. Gen Z is the first generation that has grown up with on-demand television content availability for most of their lives. Despite this fact, very little is known about how they consume Connected TV (CTV), and what their attitudes are around advertising in the CTV environment.
We sought to understand the variance across generations, not only around ad receptivity but also media behaviors. Specifically we wanted to discover:Read more >
In partnership with Millward Brown and the IAB, Tremor Video conducted research to quantify the impact of different ad lengths on consumer receptivity across screens. The research illuminates the necessities of planning and buying across screens, but within the context of a cross screen ecosystem creating mobile-specific experiences that keep in mind screen size, ad length, and the unique ability to inspire action.Read more >
From die-hard football fans, to the friends and family members dragged along to Super Bowl parties, the game is expected to attract the highest concentration of live viewers for any broadcast this year. From the half-time show to highly anticipated ads, the Super Bowl is more than just the game.Read more >