INSIGHTS

Leveraging data and analytics to offer a 360º view of the video marketplace

Infographics Thought Leadership

How Gen Z Connects to TV: Exploring the Generational Divide in the Future of TV
Thu, May. 04, 2017 | By: Tremor Video

We are excited to release a proprietary study in conjunction with Hulu exploring Gen Z's ad receptivity on Connected TV. Gen Z is the first generation that has grown up with on-demand television content availability for most of their lives. Despite this fact, very little is known about how they consume Connected TV (CTV), and what their attitudes are around advertising in the CTV environment.

We sought to understand the variance across generations, not only around ad receptivity but also media behaviors. Specifically we wanted to discover:

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Infographics Thought Leadership

2017 Predictions: It's a Video-First World
Wed, Dec. 14, 2016 | By: Tremor Video

We could have made them up, but instead, we did some research to arm you with valuable insights going into next year. Check out our data-driven predictions for what’s to come in 2017.

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Infographics Thought Leadership

5 Ways Video Tech Is Shaping This Election
Thu, Nov. 03, 2016 | By: Tremor Video

Media-savvy candidates, plus the most sophisticated tech ever available, have given video ads a starring role in this year's presidential race.

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Thought Leadership

Cross Screen Ad Receptivity
Mon, Apr. 11, 2016 | By: Tremor Video

In partnership with Millward Brown and the IAB, Tremor Video conducted research to quantify the impact of different ad lengths on consumer receptivity across screens. The research illuminates the necessities of planning and buying across screens, but within the context of a cross screen ecosystem creating mobile-specific experiences that keep in mind screen size, ad length, and the unique ability to inspire action.

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Consumer Insights Thought Leadership

The Big Game Breaks out of the Big Screen
Mon, Feb. 08, 2016 | By: Tremor Video

From die-hard football fans, to the friends and family members dragged along to Super Bowl parties, the game is expected to attract the highest concentration of live viewers for any broadcast this year. From the half-time show to highly anticipated ads, the Super Bowl is more than just the game.

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