INSIGHTS

Leveraging data and analytics to offer a 360º view of the video marketplace

Infographics Thought Leadership

How Gen Z Connects to TV: Exploring the Generational Divide in the Future of TV
Thu, May. 04, 2017 | By: Tremor Video

We are excited to release a proprietary study in conjunction with Hulu exploring Gen Z's ad receptivity on Connected TV. Gen Z is the first generation that has grown up with on-demand television content availability for most of their lives. Despite this fact, very little is known about how they consume Connected TV (CTV), and what their attitudes are around advertising in the CTV environment.

We sought to understand the variance across generations, not only around ad receptivity but also media behaviors. Specifically we wanted to discover:

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Infographics Thought Leadership

2017 Predictions: It's a Video-First World
Wed, Dec. 14, 2016 | By: Tremor Video

We could have made them up, but instead, we did some research to arm you with valuable insights going into next year. Check out our data-driven predictions for what’s to come in 2017.

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Infographics Thought Leadership

5 Ways Video Tech Is Shaping This Election
Thu, Nov. 03, 2016 | By: Tremor Video

Media-savvy candidates, plus the most sophisticated tech ever available, have given video ads a starring role in this year's presidential race.

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Infographics

Q2 2016: Programmatic Video Insights
Wed, Aug. 17, 2016 | By: Tremor Video

To take in big moments, viewers often turn to bigger screens. The majority of U.S. households now own a Connected TV, and with an abundance of streaming content readily available, the living room has once again become the grand unifier.

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Infographics

Target Voter: Hispanics
Mon, Jun. 27, 2016 | By: Tremor Video

Tremor Video and Cygnal partnered to conduct research among likely voters in the US and found that, compared to the general population, Hispanic-Americans' voting decisions are more strongly impacted by digital video.

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Infographics

Target Voter: Millennials
Thu, Jun. 23, 2016 | By: Tremor Video

Tremor Video and Cygnal partnered to conduct research among likely voters in the US and found that millennials are more strongly influenced by online video.

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Infographics

Q1 2016: Programmatic Video Insights
Thu, May. 19, 2016 | By: Tremor Video

From the big game to big debates, Q1’16 was packed with must-see live TV entertainment. But mobile proved once again to be the hottest device for viewer attention. Get a handle on mobile video viewing with our Q1 2016 Programmatic Video Insights infographic, which offers a 360-view of the marketplace dynamics at play between consumers and buyers / sellers of video advertising.

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Infographics

Q4 2015 Programmatic Video Insights
Fri, Mar. 11, 2016 | By: Tremor Video

In this Q4’15 infographic, ever-evolving consumers’ video behaviors took center stage. We examined how ad buyers are adjusting their response to improve their ability to catch the right viewer at the right time, and how ad sellers are capitalizing on these consumption changes to better monetize their inventory. Where consumers go, the video marketplace follows.

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