We are excited to release a proprietary study in conjunction with Hulu exploring Gen Z's ad receptivity on Connected TV. Gen Z is the first generation that has grown up with on-demand television content availability for most of their lives. Despite this fact, very little is known about how they consume Connected TV (CTV), and what their attitudes are around advertising in the CTV environment.
We sought to understand the variance across generations, not only around ad receptivity but also media behaviors. Specifically we wanted to discover:Read more >
From the big game to big debates, Q1’16 was packed with must-see live TV entertainment. But mobile proved once again to be the hottest device for viewer attention. Get a handle on mobile video viewing with our Q1 2016 Programmatic Video Insights infographic, which offers a 360-view of the marketplace dynamics at play between consumers and buyers / sellers of video advertising.Read more >
In this Q4’15 infographic, ever-evolving consumers’ video behaviors took center stage. We examined how ad buyers are adjusting their response to improve their ability to catch the right viewer at the right time, and how ad sellers are capitalizing on these consumption changes to better monetize their inventory. Where consumers go, the video marketplace follows.Read more >