INSIGHTS

Leveraging data and analytics to offer a 360º view of the video marketplace

Consumer Insights Vertical Research

In Focus: The OTC Consumer
Thu, Dec. 17, 2015 | By: Tremor Video
Winning at the shelf relies on actionable consumer insight. And actionable insight comes from seeing things from different sides.
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Consumer Insights Vertical Research

Video as a Travel Companion
Mon, Dec. 07, 2015 | By: Tremor Video

It's no surprise that consumers can't leave home without their devices. Even when traveling, consumers are connecting across devices and watching video.

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Consumer Insights Vertical Research

Video Wanderlust
Mon, Nov. 30, 2015 | By: Tremor Video

Consumers are watching video across screens for travel inspiration.

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Consumer Insights Vertical Research

Election 2016: Hot Topics
Fri, Nov. 20, 2015 | By: Tremor Video

Debate performance is important in helping people decide who they will vote for, but what they expect to hear from Democrats and Republicans differs.

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Consumer Insights Vertical Research

In Focus: The Pet Care Shopper
Thu, Nov. 12, 2015 | By: Tremor Video
Winning in the pet care aisle relies on actionable consumer insight. And actionable insight comes from seeing things from different sides.  We set out on a mission to unearth kernels of truth about pet owners to help you drive your investment strategies. Our research combines the passive observation of behaviors with the active listening to opinions and attitudes.
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Consumer Insights

Videos Guide Purchase Decisions
Wed, Nov. 11, 2015 | By: Tremor Video

The majority of consumers consult online video to help them decide on holiday purchases.

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Consumer Insights

Holiday How-Tos
Mon, Nov. 02, 2015 | By: Tremor Video

Online video is a go-to resource for consumers' holiday needs.

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Consumer Insights

Where Watch What?
Mon, Oct. 26, 2015 | By: Tremor Video

Consumers are constantly watching video on the device most convenient to them. How do they decide which is most convenient? It's all about optimized experiences.

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Consumer Insights

Divided Across Devices
Thu, Oct. 22, 2015 | By: Tremor Video

Consumer attention is down; virtually no one pays full attention when they’re watching TV.

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Consumer Insights

Fall Premiere: Consumers Will Watch
Mon, Oct. 19, 2015 | By: Tremor Video

Which new TV shows are audiences excited about, and how are they watching? You may be surprised to find out.

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