INSIGHTS

Leveraging data and analytics to offer a 360º view of the video marketplace

Consumer Insights Vertical Research

Holiday shopping tales, sales, and fails
Thu, Dec. 01, 2016 | By: Tremor Video

Gift failure. I am sure many of us have experienced this at least once. It's that feeling of disappointment that directly correlates to the days, weeks, and even months of anticipation for that perfect holiday gift.

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Consumer Insights

It’s Time to Remember the Forgotten Generation
Tue, Nov. 08, 2016 | By: Tremor Video

All the hype about Millennials has caused marketers to lose sight of a smaller, but mighty, force: Gen X. Marketers and brands quickly overlooked these “latchkey kids”, born anywhere between 1965 and 1980, and obsessed over Millennials as they spent and shared their lives online. In the process, a new generational boundary was formed: how content is consumed. Now, marketers need to determine not only what to say to each generation, buy which medium to use.

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Consumer Insights

Summer Olympics 2016
Fri, Jul. 15, 2016 | By: Tremor Video

80% of Americans plan on watching some portion of the Olympic Games this summer

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Consumer Insights Vertical Research

Back to School
Fri, Jul. 08, 2016 | By: Tremor Video

Back to school shopping starts early this year -- 78% of parents say they’ll start at least a few weeks before school, 41% say they’ll start over a month before

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Consumer Insights

Summer Views
Thu, Jun. 16, 2016 | By: Tremor Video

As the Summer season begins and consumers spend more time outdoors, travelling, and lazing around, we explore how all this leisure time and sunlight impacts their digital video viewing behavior.

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Consumer Insights

Mobile Battles: Phone vs. Tablet
Fri, Apr. 22, 2016 | By: Tremor Video

As phones get larger and tablets get smaller, we asked consumers across the US how they use their smartphones versus how they use their tablet to see if the changing sizes and computing powers for each device has blurred the lines between their utility within users' every day lives.

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Consumer Insights

March Madness
Thu, Mar. 17, 2016 | By: admin

From the second week of March through the first week of April, the National Collegiate Athletic Association (NCAA) hosts men’s and women’s basketball tournaments to determine the national college basketball champions. The duration of the tournament is commonly referred to as “March Madness.” And viewers across America are expected to watch the tournament en masse.

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Consumer Insights

Oscar Night 2016
Fri, Feb. 26, 2016 | By: admin

Every year, Hollywood’s best and brightest get together for a celebration known as much for its merit as it is for its fashions and controversy. While viewership may have declined over the past years, engagement with the Oscars is stronger than ever – from video views online, to social media posts, digital has strengthened the impact the Oscars have on our pop culture.

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Consumer Insights Thought Leadership

The Big Game Breaks out of the Big Screen
Mon, Feb. 08, 2016 | By: Tremor Video

From die-hard football fans, to the friends and family members dragged along to Super Bowl parties, the game is expected to attract the highest concentration of live viewers for any broadcast this year. From the half-time show to highly anticipated ads, the Super Bowl is more than just the game.

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Consumer Insights Vertical Research

In Focus: Beer & Spirits
Fri, Dec. 18, 2015 | By: admin

Moving product off the shelf relies on actionable consumer insight. And actionable insight comes from watching constantly and listening carefully to our consumers.

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