We are excited to release a proprietary study in conjunction with Hulu exploring Gen Z's ad receptivity on Connected TV. Gen Z is the first generation that has grown up with on-demand television content availability for most of their lives. Despite this fact, very little is known about how they consume Connected TV (CTV), and what their attitudes are around advertising in the CTV environment.
We sought to understand the variance across generations, not only around ad receptivity but also media behaviors. Specifically we wanted to discover:Read more >
All the hype about Millennials has caused marketers to lose sight of a smaller, but mighty, force: Gen X. Marketers and brands quickly overlooked these “latchkey kids”, born anywhere between 1965 and 1980, and obsessed over Millennials as they spent and shared their lives online. In the process, a new generational boundary was formed: how content is consumed. Now, marketers need to determine not only what to say to each generation, buy which medium to use.Read more >