INSIGHTS

Leveraging data and analytics to offer a 360º view of the video marketplace

Tremor Video

Recent Posts

Infographics Thought Leadership

How Gen Z Connects to TV: Exploring the Generational Divide in the Future of TV
Thu, May. 04, 2017 | By: Tremor Video

We are excited to release a proprietary study in conjunction with Hulu exploring Gen Z's ad receptivity on Connected TV. Gen Z is the first generation that has grown up with on-demand television content availability for most of their lives. Despite this fact, very little is known about how they consume Connected TV (CTV), and what their attitudes are around advertising in the CTV environment.

We sought to understand the variance across generations, not only around ad receptivity but also media behaviors. Specifically we wanted to discover:

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Infographics Thought Leadership

2017 Predictions: It's a Video-First World
Wed, Dec. 14, 2016 | By: Tremor Video

We could have made them up, but instead, we did some research to arm you with valuable insights going into next year. Check out our data-driven predictions for what’s to come in 2017.

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Consumer Insights

It’s Time to Remember the Forgotten Generation
Tue, Nov. 08, 2016 | By: Tremor Video

All the hype about Millennials has caused marketers to lose sight of a smaller, but mighty, force: Gen X. Marketers and brands quickly overlooked these “latchkey kids”, born anywhere between 1965 and 1980, and obsessed over Millennials as they spent and shared their lives online. In the process, a new generational boundary was formed: how content is consumed. Now, marketers need to determine not only what to say to each generation, buy which medium to use.

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Infographics Thought Leadership

5 Ways Video Tech Is Shaping This Election
Thu, Nov. 03, 2016 | By: Tremor Video

Media-savvy candidates, plus the most sophisticated tech ever available, have given video ads a starring role in this year's presidential race.

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Infographics

Q2 2016: Programmatic Video Insights
Wed, Aug. 17, 2016 | By: Tremor Video

To take in big moments, viewers often turn to bigger screens. The majority of U.S. households now own a Connected TV, and with an abundance of streaming content readily available, the living room has once again become the grand unifier.

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Consumer Insights

Summer Olympics 2016
Fri, Jul. 15, 2016 | By: Tremor Video

80% of Americans plan on watching some portion of the Olympic Games this summer

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Consumer Insights Vertical Research

Back to School
Fri, Jul. 08, 2016 | By: Tremor Video

Back to school shopping starts early this year -- 78% of parents say they’ll start at least a few weeks before school, 41% say they’ll start over a month before

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Infographics

Target Voter: Hispanics
Mon, Jun. 27, 2016 | By: Tremor Video

Tremor Video and Cygnal partnered to conduct research among likely voters in the US and found that, compared to the general population, Hispanic-Americans' voting decisions are more strongly impacted by digital video.

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Infographics

Target Voter: Millennials
Thu, Jun. 23, 2016 | By: Tremor Video

Tremor Video and Cygnal partnered to conduct research among likely voters in the US and found that millennials are more strongly influenced by online video.

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Consumer Insights

Summer Views
Thu, Jun. 16, 2016 | By: Tremor Video

As the Summer season begins and consumers spend more time outdoors, travelling, and lazing around, we explore how all this leisure time and sunlight impacts their digital video viewing behavior.

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