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Consumer Insights

March Madness
Thu, Mar. 17, 2016 | By: admin

From the second week of March through the first week of April, the National Collegiate Athletic Association (NCAA) hosts men’s and women’s basketball tournaments to determine the national college basketball champions. The duration of the tournament is commonly referred to as “March Madness.” And viewers across America are expected to watch the tournament en masse.

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Consumer Insights

Oscar Night 2016
Fri, Feb. 26, 2016 | By: admin

Every year, Hollywood’s best and brightest get together for a celebration known as much for its merit as it is for its fashions and controversy. While viewership may have declined over the past years, engagement with the Oscars is stronger than ever – from video views online, to social media posts, digital has strengthened the impact the Oscars have on our pop culture.

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Consumer Insights Vertical Research

In Focus: Beer & Spirits
Fri, Dec. 18, 2015 | By: admin

Moving product off the shelf relies on actionable consumer insight. And actionable insight comes from watching constantly and listening carefully to our consumers.

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