IT’S A VIDEO-FIRST WORLD

Empowering all players in the video ecosystem to tackle the opportunities and challenges facing the future of video

Target Voter: Hispanics

Mon, Jun. 27, 2016 | By: Tremor Video

Tremor Video and Cygnal partnered to conduct research among likely voters in the US and found that, compared to the general population, Hispanic-Americans' voting decisions are more strongly impacted by digital video.

Historically, the Hispanic voter has been a harder to reach segment for political advertisers. In this research, we found that digital video is going to be an essential tool for advertisers this election cycle. Compared to the general population, Hispanic-Americans are more likely to consume political content digitally and are more strongly impacted by digital video.

Political_Infographic_update-01

 

DOWNLOAD INFOGRAPHIC

 

Topics: Infographics

Mark_Zagorski_Headshot
Tremor Video Appoints Industry Leader Mark Zagorski as Chief Executive Officer
Read more >

Hulu & Tremor Video Logo Lockup.jpg

Tremor Video Brings Cross-Screen Automation Capabilities to Hulu
Read more >


Blog-Feature-Image-360-Video-3.jpg
360 Degrees of Immersive New Ad Units
Read more >
dmexco Cologne, Germany September 13 & 14, 2017
Icon_blog-02.png
Sign up for the latest industry insights, platform releases, and more.
SIGN ME UP