As the Summer season begins and consumers spend more time outdoors, travelling, and lazing around, we explore how all this leisure time and sunlight impacts their digital video viewing behavior.
Roughly a third of viewers (34%) say they watch more videos on their smartphones in the summer; a quarter (24%) say they watch more on their tablet
- Summer concerns for smartphones center around the strong summer glare and protecting their device from the elements
Content viewed in the summer centers around cooking (but maintaining a beach bod), news, and major sporting events
- While millennials are more conscious about their beach bods, older adults are focused on current events, particularly the election race
Love of smartphone is strong – majority of consumers are willing to trade off caffeine and carbohydrates for smartphone access
- Compared to older adults, millennials are significantly more likely to go without indoor plumbing than sacrifice their smartphone (44% of millennials vs. 16% of A35+)
Source: Tremor Video Playback Panel, "Summer Survey" among 354 adults 18-64 who watch digital video, June 2016.