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Summer Views

Thu, Jun. 16, 2016 | By: Tremor Video

As the Summer season begins and consumers spend more time outdoors, travelling, and lazing around, we explore how all this leisure time and sunlight impacts their digital video viewing behavior.

Roughly a third of viewers (34%) say they watch more videos on their smartphones in the summer; a quarter (24%) say they watch more on their tablet

  • Summer concerns for smartphones center around the strong summer glare and protecting their device from the elements

Smartphone Concerns Q: How strongly do you agree with following statements about mobile usage during the summer?

Content viewed in the summer centers around cooking (but maintaining a beach bod), news, and major sporting events

  • While millennials are more conscious about their beach bods, older adults are focused on current events, particularly the election race

 

content Q: What types of summer-related videos, if any, do you watch?

Love of smartphone is strong – majority of consumers are willing to trade off caffeine and carbohydrates for smartphone access

  • Compared to older adults, millennials are significantly more likely to go without indoor plumbing than sacrifice their smartphone (44% of millennials vs. 16% of A35+)

GiveUp Q: Which would you rather give up for one full week?

 

Source: Tremor Video Playback Panel, "Summer Survey" among 354 adults 18-64 who watch digital video, June 2016.

Topics: Consumer Insights

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