From the big game to big debates, Q1’16 was packed with must-see live TV entertainment. But mobile proved once again to be the hottest device for viewer attention. Get a handle on mobile video viewing with our Q1 2016 Programmatic Video Insights infographic, which offers a 360-view of the marketplace dynamics at play between consumers and buyers / sellers of video advertising.
More than 200 Billion ad calls from our platforms informed the results. Mobile took center stage in Q1, solidifying its position as the audience extender to live TV events. Accordingly, buyers increased their mobile investment to capitalize on engaged audiences hungry for more relevant content. Cross-screen buying has finally reached mainstream status as the optimal way to reach consumers in a fragmented world.