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March Madness

Thu, Mar. 17, 2016 | By: admin

iStock_000037535554_LargeNCAA.jpg

From the second week of March through the first week of April, the National Collegiate Athletic Association (NCAA) hosts men’s and women’s basketball tournaments to determine the national college basketball champions. The duration of the tournament is commonly referred to as “March Madness.” And viewers across America are expected to watch the tournament en masse.

While the majority of March Madness viewers will be watching on TV, 15% will be watching using digital streaming services only; 40% will be watching the games using a combination of TV and online streaming.

  • Among those who will be watching digital video, the majority will be watching on their computers

 

Q: How do you plan to watch NCAA March Madness games? You may select multiple options. Q: How do you plan to watch NCAA March Madness games? You may select multiple options.

 

In March and April, we see heightened sports content viewing on mobile and desktop devices around the tournament and finals

 

Tremor Video, Buyer Side Platform 2015-2016, Content Category: Sports Tremor Video, Buyer Side Platform 2015-2016, Content Category: Sports

 

For March Madness viewers, likelihood of watching digital ads served during live streams and before clips and highlights is similarly high

  • A third of viewers plan to stream games while their at work
  • Over half of viewers rely on mobile devices to follow tournament news and updates

 

Q: Please indicate how strongly you agree or disagree with the following statements about March Madness. (Top 2 Box) Q: Please indicate how strongly you agree or disagree with the following statements about March Madness. (Top 2 Box)

 

And during the workday, sports content spikes on both desktop and smartphones

 

Tremor Video, Buyer Side Platform, March 2016, Screen Types: Smartphone, Computer Tremor Video, Buyer Side Platform, March 2016, Screen Types: Smartphone, Computer

 

Topics: Consumer Insights

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