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Spring Training Hits it Out of the Ballpark

Thu, Feb. 25, 2016 | By: Tremor Video

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This spring, baseball fans will be scouring the web for information on their favorite players and teams as they prepare for this baseball season.

Starting the week of February 15, video views related to baseball have jumped up significantly – coinciding with the start of Spring training

  • Average weekly ad calls increased 89% between week of 2/14 and 2/7
  • The biggest daily jump comes on 2/15, where ad calls increased 50% from the previous day
    • The apex of viewing came on 2/18 where video views were 59% higher than the 2-week average (21% above that week’s average)

 

Tremor Video, Buyer Platform 2/7/16-2/20/16, Filtered to MLB sites

 

By state, the mid-Atlantic, Midwest, and Western states have the highest index of baseball related video viewing

 

Top 10 States based on baseball video consumption

 

Tremor Video, Buyer Platform, Week of 2/14/16, Filtered to MLB sites

 

 

Source: Tremor Video, buyer platform data, February 2016.

Topics: Vertical Research

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