OTC buyers consume 3.5x more video content vs. the average consumer
- These heavy video viewers watch almost 4x more ad-supported content through our vast supply pool vs. the average consumer
OTC consumers take actions after viewing a video ad (vs. after seeing a display ad)
- 2x more likely to discuss a product with a physician
- 2x more likely to visit an online retailer that sells the OTC product in the ad
Source: Tremor Video & Millward Brown, "Digital Video & OTC Purchases", among 400 adults 18-64 who use a digital device and purchase OTC products, July 2016; Compete Inc. Clickstream, June 2014 - July 2015.